Il programma buyer è riservato agli operatori professionali che hanno ruolo decisivo nel processo d’acquisto (Titolare, Amministratore Delegato, Responsabile acquisti, Food & Beverage Manager) delle seguenti categorie:

  • Importatori di birre artigianali, bevande alcoliche e analcoliche
  • Grossisti/Distributori di birre, bevande alcoliche e analcoliche
  • Catene di Birrerie, Pub, Fast-Food, Pizzerie e Ristoranti
  • Catene di negozi specializzati nella vendita di birre
  • GDO

Perchè partecipare al Buyer's Program?

Partecipando al Buyers’ Program di Beer&Food Attraction avrai l’opportunità di:

  • Conoscere i nuovi trend e le innovazioni di prodotto nel settore della birra, bevande e food
  • Incontrare più di 600 espositori da oltre 11 Paesi, instaurare delle relazioni con loro e creare delle interessanti opportunità di business
  • Partecipare ad un ricco programma di eventi, workshop e conferenze
  • Utilizzare la piattaforma online attiva nelle settimane precedenti all’evento per cercare e contattare gli espositori e fissare degli appuntamenti

Inoltre, non perdere l’occasione di completare la tua business knowledge del settore visitando BBTech Expo, fiera professionale delle tecnologie per birre e bevande che si svolgerà in concomitanza con Beer&Food Attraction.


"The most important thing about the event is creating contacts. What struck me most is the way exhibitors talk about beer as their greatest passion. The event is very helpful for any type of company and an opportunity definitely not to be missed."
 Maria Dimova (Owner/Managing Director - 1001 BEERS LTD.)
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"At Beer&Food Attraction you can try a number of different products, discover trends, meet new people and do business with them in the future, develop and discuss strategic plans. I definitely recommend checking this show."
 Alexander Fedrsel (Sales Manager - BRILL&CO AC)
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"Beer&Food Attraction is an effective platform because you can make lots of contacts in a very short space of time. You can also interact with many different producers and do lots of networking.”
 Jordan DeFrank (Sales Manager - SHELTON BROTHERS USA)
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“Beer&Food Attraction is a great event. I was really struck to see that people have such a deep connection with it all and to see how proud they are of what they do and how they represent it. It’s interesting to see how many different beers there are, but there are so many that it’s impossible to try them all”
 Arni Hafstad (CEO/Owner- MICROBAR)
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“I've come to Beer&Food Attraction to learn about trends in Italian beer and see how they’ve developed over the years. I'm really surprised by the number of craft breweries there were. There is a great diversity of style and character among the beers. The Italian pale grape beers have been an amazing discovery for me. They are absolutely unique. I’d never come across that style of beer before in any other country.”
 Kristian Markii (Director/Manager - ESTONIAN SOMMELIER ASSOCIATION)
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"It’s nice to see the Italian independent craft brewers gather at Beer&Food Attraction, also with visitors from all continents who come here to explore the latest novelties in the food & beverage sector, with beers from all over the world."
Adam Dulye (Executive Chef - BREWERS ASSOCIATION)
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"Beer&Food Attraction is today the most important trade fair in the world of brewery and we are very happy to be part of it. the combination of food and beers represents a significant trend in the Ho.Re.Ca. sector."
 Luca Giardello (Managing Director - WARSTEINER)
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"We are very pleased with how Beer&Food Attraction went. We saw a good flow of wholesalers, but also end customers and we will definitely continue along this path again next year. The Ho.Re.Ca trade visitors were of great interest.”
 Alessandro Zanghi (Genertal Manager - PAULANER)
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"We noticed a huge turnout at Beer&Food Attraction and made some very important contacts with international buyers. It’s a unique opportunity to show who we are and get in touch with our audience."
Alessandro Golinucci (Marketing Division - OROGEL)
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"Beer&Food Attraction represents a debut for Coca Cola HBC. We dedicated our stand to the art of mixology and there we will be introducing our Spirit products and premium tonics along with the 20cl Coca Cola and Coca Cola zero glass bottle."
 Maria Antonella Desiderio (Director Business Ho.Re.Ca & Business - COCA COLA HBC ITALIA)
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