ABOUT
THE EATING OUT EXPERIENCE SHOW
Beer&Food Attraction is the event that brings together the most comprehensive national and international offering of beer, beverages, food, and technologies for the Out of Home sector — all in one place.
A unique opportunity for those looking to stay updated on new consumption trends and styles, and to seize the opportunities presented by today’s evolving landscape.
NEW 2026: MIXOLOGY ATTRACTION IS BORN
The benchmark event within Beer&Food Attraction dedicated to the beverage & bar industry.
KEY FIGURES 2025
Discover all the numbers of the last edition
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TOTAL ATTENDANCE (+4% vs. 2024 edition)
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INTERNATIONAL VISITS (vs. 2024 edition)
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EXHIBITING BRANDS
BECOME AN EXHIBITOR IN THE NEXT EDITION!
Put your brand on the map and exhibit at one of the benchmark events for the Out of Home sector.
THE EXHIBITION SECTORS
Discover the exhibition sectors of Beer&Food Attraction!
Turn your idea into a global opportunity
Join the Call For Start-Up
Are you a start-up with groundbreaking ideas in the foodservice industry? Step into the international spotlight of innovation!
By applying, you will:
• Share your ideas with global foodservice leaders;
• Initiate concrete collaborations with companies, buyers, and industry stakeholders;
• Meet strategic partners, clients, and potential investors;
• Gain international media visibility and access to a high-value professional network.
The event for bar industry professionals
MIXOLOGY ATTRACTION - THE FINE DRINKING EXPERIENCE SHOW
Whitin Beer&Food Attraction takes place Mixology Attraction, the exhibition area dedicated to the world of beverages and the bar industry: an unmissable opportunity to stay up to date with the latest trends in the mixology sector.
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