
Beer, food, beverage and technology: four worlds for the future of Out of Home
The exhibiting sectors of Beer&Food Attraction
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EXPLORE THE EXHIBITION SECTORS OF BEER&FOOD ATTRACTION
Beer&Food Attraction is the must-attend event for the Out of Home world — the place where innovation, trends, and business come together to create new opportunities. A unique gathering for industry professionals, where every edition becomes an immersive and inspiring experience.
The event is structured around four main exhibition areas, each dedicated to a key pillar of the Horeca offering: beer, food, beverage (Mixology Attraction) and technologies (BBTech expo). Four ever-evolving worlds, ready to surprise with the latest innovations, top-quality products, and the most cutting-edge solutions for the Out of Home market.

Full Throttle on Beer
BEERS
Reflecting the diversity and dynamism of the market, the "beer" exhibition area — the beating heart of Beer&Food Attraction — is entirely dedicated to a rich and varied selection of brews: from Italian and international excellence to original, creative, specialty, and mainstream beers.
Small, medium, and large breweries alike choose Beer&Food Attraction as the ideal stage to launch their latest creations!
WHO'S EXHIBITING
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Craft Beers
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Beer Specialties

A Sip, A Bite
FOOD

All you can drink
BEVERAGE / MIXOLOGY ATTRACTION
The beverage sector finds its highest expression in the Mixology Attraction exhibition area, where the world of beverages at 360° is on display.
WHO'S EXHIBITING:

Behind the scenes
BBTECH EXPXO
The BBTech expo section showcases the most comprehensive range of technologies, raw materials, packaging, equipment, and services for beer and beverages.
WHO'S EXHIBITING:
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Raw Materials: hops, malt, water, and yeast
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Production & Processing Technologies: distillers, fermenters, pasteurizers, filtration systems, brewhouses, and much more
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Filling & Packaging: bottling technologies, sealing and packaging systems, glasses and bottles, kegs, caps and dispensing equipment, labels, and labeling machines.
