
Training, competition and inspiration in one big event
Events, themed areas and special projects
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THEMATIC AREAS & SPECIAL PROJECTS
Beer&Food Attraction is a true experiential hub where professionals can discover emerging trends, innovations, and successful formats shaping the out-of-home market.
Through its thematic areas and special projects, the event serves as a high-level content platform, offering insights, tools, and concrete inspiration for all players in the industry.
BEER&TECH ARENA
Beers and technologies meet in a journey through a series of meetings and training sessions carried out in close collaboration with universities, consortia and associations in the sector.
EAT&PLAY
The new area of Beer&Food Attraction designed for entertainment companies: skill games, billiards, amusement rides, vending machines, and promotional solutions to engage customers in your venue.
EVENTS, COMPETITIONS & AWARDS
Beer&Food Attraction is also the ideal stage for talks, meetings, and challenges among key players in the industry.
A rich calendar of educational and inspirational events, featuring insights into trends, business models, and winning strategies shared by experts, entrepreneurs, and opinion leaders.
There’s also room for competitions, where the talent, creativity, and technical skills of both seasoned professionals and emerging talents in foodservice and beverage are put to the test.
A dynamic program that turns every visit into an opportunity to learn, connect, and get inspired.
LORENZO CAGNONI AWARD
The award dedicated to innovation among exhibiting companies, entrepreneurial vision, and the ability to generate a positive impact in the world of foodservice and hospitality.
BEER OF THE YEAR AWARD
The competition, organised by Unionbirrai, rewards the best craft beers and crowns the best Italian craft brewery of the year.
ITALIAN CRAFT BEER CONFERENCE
Powered by Unionbirrai, the event aims to create an important moment of insight into brewing techniques, new technologies, raw materials, instrumentation and analysis of trends.
ITALIAN CUISINE CHAMPIONSHIPS
Organized by the Italian Chefs Federation, they are the most important event among national cooking competitions.