
Meet Top Foodservice Brands and Grow Your Business at Beer&Food Attraction
Join the Buyers' Program
What is Buyers' Program
The Buyers’ Program is a specific program developed and designed for selected top buyers.
Participating in the Buyers’ Program at Beer&Food Attraction you will have the chance to:
- Find out the latest new trends and product innovations in the beer, beverage, and food sector
- Keep up-to-date with new consumption patterns and styles, and find partners to support your business
- Use our exclusive My Agenda Platform that will allow you to preview the exhibitors’ list and schedule meetings with them before Beer&Food Attraction.

What the program offers
The Buyers’ Program offers reserved services to our selected buyers:
- Contribution to the accomodation.
- Airport transfers: organized transfers from Bologna/Rimini airport to the hotel and back.
- Daily On-site transfers: daily shuttle service to and from the fairground.
- Vip badge access: exclusive VIP badge, that grants the priority access to the event and to our exclusive Buyers Lounge with some dedicated services.
- On-site lunch: lunch buffet in a dedicated area.
- Interpreting service: interpreting service for non-fluent English speakers.
- Dedicated support: both in the lead-up to the event and throughout your time at Beer&Food Attraction from the IEG Team.
- Matchmaking platform: exclusive access to our matchmaking platform with the ability to view exhibitor profiles in advance and schedule meetings that will be held directly at the expo.

Who can attend
The program is reserved for professionals who have decisional power in purchasing processes (purchasing managers, food&beverage managers, owners, managing directors, and import managers) in the following categories:
- Wholesalers/Distributors/Importers of beers, alcoholic and non-alcoholic beverages
- Wholesalers/Distributors/Importers of f&b
- Chains of Breweries, Pubs, Fast-Food Restaurants, Pizzerias and Restaurants
- Chains of stores specialised in the sale of beers
- Large-scale distribution

How to apply
Your application will be assessed by the Buyers’ Office. Shortly you will be able to know if your company profile is eligible to join the Buyers’ Program.
This application is not a confirmation of acceptance. Please wait for our team to carefully assess your profile.
For further information, please write to: buyer.foodbeverage@iegexpo.it
