SHOWCASE YOUR PRODUCTS AT THE HEART OF THE FOOD & BEVERAGE SCENE
Join Beer&Food Attraction to connect with key decision-makers, unlock new business opportunities, and boost your brand visibility at a pivotal moment for the Out of Home market.
3 GOOD REASONS TO EXHIBIT
1. Grow your business in key markets
Meet qualified buyers, distributors, and HoReCa professionals from across Italy and over 80 countries. Beer&Food Attraction is the ideal platform to generate solid leads, activate new partnerships, and expand your commercial network.
2. Elevate your brand at the heart of foodservice
Showcase your latest products in a high-visibility setting designed to spotlight the most innovative brands. Your stand becomes part of a dynamic ecosystem where product, storytelling, and trends come together.
3. Stay ahead of the Out of Home evolution
Access exclusive content, professional encounters, and training opportunities with industry leaders. It’s your chance to stay updated, get inspired, and take a leading role in shaping the future of food & beverage.
KEY FIGURES 2025
Discover all the numbers of the last edition
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TOTAL ATTENDANCE (+4% vs. 2024 edition)
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INTERNATIONAL VISITING (vs. 2024 edition)
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EXHIBITING BRANDS
Everything you need
FROM CONCEPT TO EXECUTION
We provide your brand with everything it needs to shine:
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a fully customized quote based on your specific requirements;
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clear and effective communication from start to finish;
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extra visibility through our dedicated digital platform;
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a tailor-made selection of online and offline marketing tools to amplify your presence.

"Beer&Food Attraction is the leading trade show for the HoReCa sector, especially for companies like ours operating in the beer segment. It’s the ideal platform to showcase the value of our brands and support the qualitative growth of the HoReCa supply chain through a shared path of premiumization, training, and conscious consumption."
AB InBev Italia
"Beer&Food Attraction is a strategic event for us, where we present versatile solutions like our ready-to-eat dishes—perfect for aperitivo and ideal for venues without a kitchen—in a market that demands convenience without compromising on quality."
Chiara D’Angeli, Surgital
"Being here is essential for us, not only to spot new trends but above all to bring them to market, anticipating customer needs. This year we’re presenting Avokatsu, a product entirely dedicated to the vegetarian world."
Dario Frega, Purchasing Director - Fine Food Group S.p.A.
"Attending Beer&Food Attraction is key to showcasing our most advanced technologies, such as Speed Compact, in a fast-growing market where innovation means simplification and safety for the operator."
Emanuel Vanzetti, Head of Italy at 1X S.p.A.
"Being at Beer&Food Attraction is important to strengthen relationships with food and beverage distributors, stay ahead of new HoReCa trends, and present innovative products like our ambient burger buns—perfect for creating new synergies with pubs, breweries, and craft beer producers."
Marco Gandolfi, Barilla for Professional