ARTIFICIAL INTELLIGENCE, DISTRIBUTORS AND INDUSTRY: NEW STRATEGIES AND ALLIANCES ON THE HORIZON
Horeca Arena - Hall B5
There are mistakes that come at a high cost: choosing poorly or deciding too late. Artificial Intelligence helps Industry and Distributors avoid them: in just a few days, it allows testing and validating what previously took months. With AI, assortments, packaging, and new designs can be tested, scenarios can be simulated, and 'virtual Customers and Consumers' can be interviewed to understand reactions and preferences. This way, Marketing becomes simpler because it tells verified results. The change is strategic: the Distributor raises the bar, new alliances are born between producers and distributors. And a new opportunity emerges: not only the Producer's brands but also the Distributor's.
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