Event
BEVERAGE IN OUT-OF-HOME CONSUMPTION: BETWEEN EVOLVING CONSUMPTION PATTERNS, INNOVATION, CHANNEL DYNAMICS, AND NEW DISTRIBUTION MODELS
Horeca Arena - Hall B5
2025 captured a beverage sector in transformation: consumption under pressure due to reduced purchasing power, declining visits, and almost no growth for Horeca distributors. At the same time, consumers modified their habits: more attention to value, increased demand for healthy options, rise in early-day consumption, and growth of non-alcoholic/low-alcohol and functional solutions. In 2026, a more digital, sustainable, and diversified sector is emerging, where the ability to quickly read trends and renew the offer will be decisive for distributors and operators.
Speaker:
- Marco Colombo - Global Solutions Delivery EMEA/APAC Media & Analytics at Circana
Organized by: ITALGROB
16 February , 15:30 - 16:00
Language
Italian
Category
Beverage
Type
Talks