CRAFT BEER AND MARKETING: PERSPECTIVES AND CHALLENGES OF AN EVER-DIFFICULT RELATIONSHIP
Beer&Tech Arena - Hall D3
The meeting will analyze the strategic role of marketing in the future challenges of the craft beer sector, with particular attention to diversification opportunities through new products, such as low or zero alcohol content variants. It will explore how an effective marketing strategy is not limited to packaging or communication, but integrates all elements capable of generating value for the brand and for the ecosystem of products surrounding it.
Organized by: UNIONE DEGUSTATORI BIRRE
15 febbraio
, 12:00 - 12:40
Language
italiano
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