CRAFT BEER AND MARKETING: PERSPECTIVES AND CHALLENGES OF AN EVER-DIFFICULT RELATIONSHIP
Beer&Tech Arena - Hall D3
The meeting will analyze the strategic role of marketing in the future challenges of the craft beer sector, with particular attention to diversification opportunities through new products, such as low or zero alcohol content variants. It will explore how an effective marketing strategy is not limited to packaging or communication, but integrates all elements capable of generating value for the brand and for the ecosystem of products surrounding it.
Taking the stage will be:
Lorenzo “Kuaska” Dabove, President of the Scientific Technical Committee of the Accademia delle Professioni in Padua;
Antonio De Caprio, entrepreneur, CEO of Birra Cala, and politician;
Ivano Astesana, entrepreneur, owner of the Granda Brewery, and brewmaster;
Carlo Schizzerotto, General Director of the Italian Beer Consortium;
Marco Tripisciano, sector communication expert and founder of MondoBirra.
Moderated by Mauro Pellegrini, President of UDB – Unione Degustatori Birre
Organized by: UNIONE DEGUSTATORI BIRRE
15 February
, 12:00 - 12:30
Language
Italian
Category
Beer
Type
Talks
Speaker
Lorenzo Dabove
President of the Technical Scientific Committee of the Accademia delle Professioni of Padua
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