LANGUAGES IN FERMENT: BEER BECOMES INCLUSIVE. WHEN ETHICS INTERPRETS OPPORTUNITY
Stand Le Donne della Birra, Hall D1 - Stand 179
"Fermenting Languages: Beer Becomes Inclusive. When Ethics Interprets Opportunity" will have the following program:
11.00: Introduction and context of the research by the Association Le Donne della Birra "Sexy Pints", brief presentation of the results: representation of the feminine in advertising and labels - by Michela Cimatoribus, Councilor of Le Donne della Birra
11.15: Presentation by Samantha Cavicchi from Comunicattive on stereotype-free communication and its impact on the brand: "Communicating without stereotypes: language, images, new perspectives for brewing companies"
11.30: Presentation by Alessia Alò from Wise Growth on equality-oriented corporate culture: "Gender equity: a competitive advantage for companies"
11.45: Presentation by Viviana Manera, marketing director of Birra Peroni on gender equality certification and the BeHer project: "Today for us, blonde is just the beer: gender equality for Birra Peroni"
11.55: Launch of the first national survey on gender equality, curated by Giuliana Valcavi, Councilor of Le Donne della Birra, promoted by Le Donne della Birra with the Patronage of the Gender Equality Councilor of the Lombardy Region and the support of Adhor, Assobirra, MeBo, Unionbirrai. Media partner: Il Mondo della Birra.
Organized by: LE DONNE DELLA BIRRA
16 February
, 11:00 - 12:15
Language
Italian
Category
Beer
Type
Talks
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