Event
MICROFILTERED WATER IN VENUES: THE CONSUMERS' PERSPECTIVE BETWEEN PERCEPTION AND KNOWLEDGE
Horeca Arena - Hall B5
Treated tap water served in restaurants is a phenomenon that mineral water producers and distributors need to examine with the utmost attention, considering the importance of the mineral water category in out-of-home consumption. The talk will be opened by Andrea Manusardi, Senior Director at IPSOS/DOXA, who will present research on consumer perception of microfiltered water served in restaurants and how the way water is offered impacts the customer experience and the image of establishments.
Following this, there will be a debate with managers from the mineral water industry, offering proposals and solutions to address the microfiltered water phenomenon and ensure that the criticalities that emerged from the research are addressed.
Speaker:
- Andrea Manusardi - Senior Director Ipsos Doxa
Organized by: ITALGROB
15 February , 15:30 - 16:00
Language
Italian
Category
Beverage
Type
Talks