PUB&FRIENDS AWARDS

The appointment with Pub&Friends Awards is approaching, an initiative that celebrates excellence in digital communication of Italian beer venues.
On February 16, 2026, at BEER&FOOD ATTRACTION, 100 beer venues from all over Italy will receive a prestigious recognition for their social media engagement abilities.

An award for digital activity in the beer sector
Pub&Friends Awards represents the National event dedicated to promoting the digital communication of Pubs, Breweries, and beer venues in general. The venues awarded for their excellent use of platforms such as Facebook and Instagram demonstrate a particular ability to engage their clientele through dynamic and innovative communication. In a context of venues that express sociability, digital communication capability represents a fundamental element of success.

The appointment at Beer&Food Attraction 2026
The award ceremony will be held during Beer&Food Attraction 2026, the reference event that brings together the most complete national and international offer of beers, food, and trends for the Out Of Home sector. The award ceremony will take place on the stage of the Beer Tech Arena, an ideal setting to celebrate innovation and digital excellence in the hospitality sector. The recognition aims to emphasize how social interaction has become an essential tool for customer loyalty.

Growing attention to digital
The initiative, now in its 5th edition, is sponsored by Beer&Food Attraction, and is promoted by important online sites in the food&beverage sector: