THE HORECA CONGRESS

The appointment with CocktailBar&Friends Awards is approaching, an initiative that celebrates excellence in digital communication in the Mixology venue sector.
On February 17, 2026, at BEER&FOOD ATTRACTION, 30 Mixology venues from the Rimini and Riviera area will receive the prestigious recognition for their social media engagement skills.

An award for digital activity in the Mixology sector
The event represents the regional stage of a national program dedicated to promoting digital communication in the Cocktail Bar sector. The venues awarded for their excellent use of platforms such as Facebook and Instagram demonstrate a particular ability to engage their clientele through dynamic and innovative communication. In a tourism-oriented area like Rimini and the Riviera, digital communication skills represent a fundamental element of success.

The appointment at Beer&Food Attraction 2026
The award ceremony will take place during Beer&Food Attraction 2026, which in this edition inaugurates the Mixology Attraction area dedicated to the beverage industry. Beer&Food Attraction is the reference event that brings together the most complete national and international offer of beers, food, and trends for the Out Of Home sector. The award ceremony will be held on the Beer Tech Arena stage to celebrate innovation and digital excellence in the Mixology sector. The recognition aims to emphasize how social interaction has become an essential tool for customer loyalty.

Growing attention to digital
The initiative, now in its 3rd Rimini edition, is sponsored by Beer&Food Attraction and is promoted by important online sites in the food&beverage sector: