Event
THE VALUE OF BEER IN THE ITALIAN OUT-OF-HOME MARKET: TRENDS, CONSUMPTION, AND THE ROLE OF DRAFT BEER
Beer&Tech Arena - Hall D3
During the Talk, the first 2026 edition of the Centro Informazione Birra (CIB) will be presented. CIB is AssoBirra's periodic observatory that, through research in partnership with BVA Doxa, captures the evolution of the Italian beer world and describes the sector's development through data, insights, and authoritative contributions. On a quarterly basis, the CIB offers a constantly updated picture of the changes taking place in the beer world, analyzing market dynamics, supply chain, and consumption patterns.
With the participation of:
- Federico Sannella, President of Assobirra
- Vittorio Ferraris, President of Unionbirrai
- Teo Musso, President of Consorzio Birra Italia
- Daniela Conti, Senior Director Ipsos Doxa
- Luciano Sbraga, Deputy Director General and Head of the Research Office of FIPE – Federazione Italiana Pubblici Esercizi
Organized by: ASSOBIRRA
16 febbraio , 15:30 - 16:15
Language
italiano
Category
Beer
Type
Talks