Event
THE VALUE OF BEER IN THE ITALIAN OUT-OF-HOME MARKET: TRENDS, CONSUMPTION, AND THE ROLE OF DRAFT BEER
Beer&Tech Arena - Hall D3
During the Talk, the first 2026 edition of the Centro Informazione Birra (CIB) will be presented. CIB is AssoBirra's periodic observatory that, through research in partnership with Ipsos Doxa, captures the evolution of the Italian beer world and describes the sector's development through data, insights, and authoritative contributions. On a quarterly basis, the CIB offers a constantly updated picture of the changes taking place in the beer world, analyzing market dynamics, supply chain, and consumption patterns.
Organized by: ASSOBIRRA
16 February , 15:30 - 16:15
Language
Italian
Category
Beer
Type
Talks
Speaker
Federico Sannella
President of Assobirra
Vittorio Ferraris
President and General Director of Unionbirrai
Teo Musso
President of the Birra Italia Consortium
Daniela Conti
Senior Director Ipsos Doxa
Luciano Sbraga
Deputy Director General and Director of the Research Department of FIPE - Italian Federation of Public Establishments