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15-17 February 2026 Rimini Expo Centre, Italy
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EXHIBITOR

San Benedetto Tea, now even more “IrresistibilmenThè”

ACQUA MINERALE SAN BENEDETTO S.P.A.

About the product

The San Benedetto Tea range, in all its variations – from the classic version to Zero, Decaffeinated, and the new “Le Specialità” line – and across all formats, from cans to PET bottles, is renewing its look with the 2026 “Irresistibilmen-Thè” restyling. A fresher, lighter, and more dynamic graphic design that enhances the product’s strengths, reinforces brand identity with the new logo, and leverages the claim from the spot featuring Elisabetta Canalis, IrresistibilmenThè.

Categories

BEVERAGE

Tea, herbal teas and infusions